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DDU-GKY

About the DDUGKY project:

The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014. DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. The Yojana was launched on the occasion of the 98th birth day of Pandit Deen Dayal Upadhyay. Earlier theYojana was known as Aajeevika Skills Development Programme (ASDP).

It evolved out of the need to diversify incomes of the rural poor and to cater to the occupational aspirations of their youth. DDU-GKY aims to skill rural youth who are poor and provide them with jobs having regular monthly wages at or above the minimum wages. It is one of the clusters of initiatives of MoRD that seeks to promote rural livelihoods. It is a part of the Deen Dayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM) – the Mission for poverty reduction.

There is a continuum of skills that are required in an economy and there are various ways in which to acquire them. In India, while higher-level skills have received some attention, the same cannot be said for skills for which formal education is not a prerequisite. This means that the poor are doubly hit – first because of poverty and second because of poor access to formal education. DDU-GKY seeks to fill this gap by imparting specific set of knowledge, skills and attitude needed by the poor to access full time jobs with regular monthly wages.

Empower Pragati Credentials:

Empower has had experience of mobilizing and training 3,000 rural youth in Andhra Pradesh between 2011-2013 and this experience has come in useful for delivering on the DDU-GKY projects.

Shubham Singh

“After completing training at Empower Pragati, I was placed at Flipkart as a Sales Associate. Even after completing my graduation...

Shubham Singh

2017-03-13T11:54:16+00:00

Shubham Singh

“After completing training at Empower Pragati, I was placed at Flipkart as a Sales Associate. Even after completing my graduation I was unable to find a job. Doing this training has totally transformed my profile.”

Manisha Meena

“I came to Delhi from a village in Rajasthan to get my mother treated for cancer. Desperately needed money to...

Manisha Meena

2017-12-01T12:38:04+00:00

Manisha Meena

“I came to Delhi from a village in Rajasthan to get my mother treated for cancer. Desperately needed money to support her and my five siblings back at home. I’m currently working at MCD Dispensary and earning more than anyone ever in my family. Empower 

Deeksha Kumari

“My childhood has been full of hardships and I wanted to change this for my family and myself. I found...

Deeksha Kumari

2017-12-28T12:53:48+00:00

Deeksha Kumari

“My childhood has been full of hardships and I wanted to change this for my family and myself. I found about Empower Pragati and its free-training program which would help me find a job through a mobile camp in my locality. Now I’m working at