About the DDUGKY project:

The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014. DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth. The Yojana was launched on the occasion of the 98th birthday of Pandit Deen Dayal Upadhyay. Earlier the Yojana was known as Aajeevika Skills Development Programme (ASDP).

It evolved out of the need to diversify incomes of the rural poor and to cater to the occupational aspirations of their youth. DDU-GKY aims to skill rural youth who are poor and provide them with jobs having regular monthly wages at or above the minimum wages. It is one of the clusters of initiatives of MoRD that seeks to promote rural livelihoods. It is a part of the Deen Dayal Antyodaya Yojana- National Rural Livelihoods Mission (DAY-NRLM) – the Mission for poverty reduction.

There is a continuum of skills that are required in an economy and there are various ways in which to acquire them. In India, while higher-level skills have received some attention, the same cannot be said for skills for which formal education is not a prerequisite. This means that the poor are doubly hit – first because of poverty and second because of poor access to formal education. DDU-GKY seeks to fill this gap by imparting the specific set of knowledge, skills and attitude needed by the poor to access full-time jobs with regular monthly wages.

Program Objectives:

  • The target groups for skilling are candidates in the age group 18 – 35 years from rural poor households.
  • Training without any payment.
  • Free accommodation and food (Under Residential Program)
  • All candidates will be provided One pair of uniform in case of 3 months or 6 months course.
  • A bank account will be opened by the PIA for all candidates in the first month of training.
  • All candidates will receive training material free of cost including work books, note books and other study materials.
  • Candidates who complete their training and get placed will receive post-placement support of:

Rs 1000 per month for 2 months for the Placements within District of domicile

Rs 1000 per month for 3 months for the Placements within State of domicile

Rs 1000 per month for 6 months for the Placements outside State of domicile

Our Impact:

We have a total of 9 DDU-GKY Centers across 5 states in India. Approximately 50+ Trainers provide industry-oriented training to DDUGKY candidates, we have enrolled total 8K+ candidates till 2019. We are running various Courses / Job Roles affiliated with Sector Skill Councils.


Contributing towards India’s social economic growth

35% of our successful trainees are women, largely from the backward regions of the country. We have trained people from various districts in India, including Left Wing Extremism (LWE) affected districts, North-East Region, and other remote areas, empowering them socially and economically.

We transform communities through short terms placement-linked skill development under DDU –GKY scheme. With a strong focus on holistic capacity building, Empower Pragati’s intervention has improved standards of living not only for the trainees but also for their families and communities. The induction of our women trainees into the country’s workforce through jobs of dignity and safe working conditions has also benefited their families and brought about a shift in their overall attitude towards skills.

Innovative Practice

Reach out centre:


  • CRM Enabled with customizable interface and call recording facility.
  • 10 seater capacity expandable up to 15 at current location.
  • Capability of setting up across multiple geographies available via VPN.
  • Currently manned by 10 tele-counsellors with language capability in English, Hindi, Marathi, Bengali, Kannada, Assamese & Punjabi.
  • Currently operational from 8AM to 8PM, 6 days a week.


Placement Cell

Empower Pragati follows a demand led training approach; hence, industry linkages are explored. This is to ensure that the demand of the required job role exists in the market, offering meaningful employment opportunities. This will also ensure that every trainee has a fair chance of getting a job after successful completion of the training programme.

To facilitate placement linkages, Empower Pragati has a dedicated placement cell that closely works with a network of 500+ national and international placement partners with 5K+ live vacancies for feeding the emerging demand, across sectors and locations, on an on-going basis for the successful placement of candidates

Our industry endorsed training programmes make the students employable by:

  • Imparting skill sets that are required by the industry, through innovative and interactive training methodologies
  • Providing actual work life experience during the course itself
  • Including soft skills, English language modules and digital literacy to make them job ready and build their self-confidence

We follow various approaches to build placement linkages:

  • Market research (location wise/sector wise)
  • Meeting potential employers to present our interventions, and inviting them to visit our training centres
  • Interaction with existing employers for demand assessment and feedback
  • Organizing job fairs and inviting employers to participate
  • Inviting employers for guest lectures
  • Reference from newspapers, magazines, etc.
  • Secondary research (over internet) on available employment opportunities